Neglecting small usability issues in a digital product can harm the user experience and hinder overall user satisfaction. Fixing these shows a commitment to providing well-crafted and user-friendly experiences.
Led the redesign of the Kumu mobile app's navigation, resulting to increased usage of key product features, like Missions (3000%), Wallet (+470%), Notifications (+88%), and Profile (+84%).
Crafted a dual-track growth framework that provides structure and guidance for Kumu's product design team.
As Kumu's first product design lead, I organized and led rituals that fostered a culture of trust and effectiveness.
Redesigned ING Philippines' digital bank support experience which led to improvements in the user experience, specifically, customer waiting time (-23%) and average handling time (-15%).
Led the redesign of Philippine Airlines' website, focusing on content discovery and accessibility, leading to an increase in web users (80%), web sessions (93%), and direct search conversions (205%).