Designer. Crafting interfaces, building product, solving problems. Generalist. Likes to collaborate on research, growth, and product strategy.
Led the redesign of the Kumu mobile app's navigation, resulting to increased usage of key product features, like Missions (3000%), Wallet (+470%), Notifications (+88%), and Profile (+84%).
Neglecting small usability issues in a digital product can harm the user experience and hinder overall user satisfaction. Fixing these shows a commitment to providing well-crafted and user-friendly experiences.
Crafted a dual-track growth framework that provides structure and guidance for Kumu's product design team.
As Kumu's first product design lead, I organized and led rituals that fostered a culture of trust and effectiveness.
Redesigned ING Philippines' digital bank support experience which led to improvements in the user experience, specifically, customer waiting time (-23%) and average handling time (-15%).
Led the redesign of Philippine Airlines' website, focusing on content discovery and accessibility, leading to an increase in web users (80%), web sessions (93%), and direct search conversions (205%).